At the annual meeting of the Association of Poultry Processors and Poultry Trade in the EU countries, it was reported that the EU’s poultry meat industry had to come up with added value products if it were to be competitive at a global level.
There is still a major imbalance, at European level, between exports and imports in this sector. The cost of imports stands at around EUR 2.33/kg, while exports from the EU only bring in EUR 1.37/kg. The EU must therefore start exporting high quality produce to reduce these disparities. The representatives of the poultry industry need to grasp the need to produce and promote superior quality products that generate added value.
What instruments does the Commission have at its disposal to help big poultry meat producers move towards high-added-value products?